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Brexit – What next; a marketing perspective

  • Posted by John Foster
  • On 22nd September 2016
Whatever your viewpoint, Brexit and objectivity have made poor bedfellows. As a lesson in communications the hypothesis that Remain got it wrong is regarded as a self evident truth. ‘Project Fear’ has been blamed but it could be argued that fear of immigration and European federalism was simply greater. Any communications professional  knows that overturning entrenched perception can […]
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